<script type='text/javascript' src='jwplayer.js'></script>

<div id='mediaspace'>This text will be replaced</div>

<script type='text/javascript'>
  jwplayer('mediaspace').setup({
    'flashplayer': 'player.swf',
    'file': 'http://content.longtailvideo.com/videos/flvplayer.flv',
    'controlbar': 'bottom',
    'width': '470',
    'height': '320'
  });
</script>